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IPEX 2017, 31 Oct - 3 Nov 2017, NEC Birmingham UK

Print Performance in association with London College of Fashion

London College Fashion LogoIn the first collaboration of its kind, IPEX is joining forces with London College of Fashion (LCF) to launch a unique competition that will culminate in a live performance piece at the exhibition. Second-year students on the Costume, Hair and Make-Up, and 3D Effects for Performance courses at LCF have been invited to work with professional printers to realise their most exciting design ideas in print. 

The theme of the competition is Blade Runner and the dystopian future, and the best pieces will be incorporated into a live performance with original choreography and music. Students will work with printers, creating designs that incorporate digitally printed textile, and also other surfaces including paper, board and directly onto objects.

How can printers get involved?

Printers of all persuasions are invited to volunteer a small amount of time and material to mentor one of the students through the production of their masterpiece. Suppliers can also come on board by donating materials such as paper, board, textile media, acrylic or vinyl.

Why get involved?

For businesses in print, there are plenty of reasons to sign up:

  • The chance to involve yourself with the next generation of potential print users–and in particular, with creative individuals who’ll be able to take print in new and innovative directions.
  • There will be significant PR around this feature and it will increase your profile at IPEX 2017.
  • The only cost to those who join the project is a small amount of time, some media and some ink.
  • There are also opportunities for headline sponsorship of the event, with which comes additional IPEX promotional benefits.

The students are already working on their designs and should have their artwork ready for print in late April for projected production between 27th April and 13th May.

The potential for this project to bring print to a new audience will make it incredibly valuable to all those who get involved as well as to the wider print industry. Currator James Matthews-Paul says, “I really believe this is the year we can make print more visible and significant to the world outside our industry. We all believe in the amazing creations we’re able to achieve with print – now, I’m going to do everything I can to make sure we get that message to a new audience at IPEX 2017.”

If you’re interested in mentoring a student or in sponsoring Print in Action, get in touch with James Matthews-Paul  at ipex@rogue.agency or ipexteam@informa.com for more information.