Martyn began his PR career in financial services and went on to be Head of Media, Marketing and Reputation at the Financial Ombudsman Service. He now runs his own media relations company working with a range of diverse clients, providing everything from in-house media relations to strategy, crisis management and future planning. He also works in partnership with leading journalist Sarah Pennells providing media training for Chief Executives, with a particular focus on supporting women in the boardroom.
Public relations as an industry doesn't always have the best of reputation thanks to propaganda, spin doctors and satire. Martyn's take on PR is fundamentally different. Over the last ten years, he's pioneered an ethics-focused approach to media relations, based on understanding how the public perceives various industries and sectors - and being up-front and direct about the challenges those industries face. He understands what journalists from across the media spectrum want by taking a hands-on approach to working with them. As a result, he has long-standing, trusted relationships with the people who make the news. Working with leading journalists and broadcasters means Martyn has insight in to the issues and trends that will have an impact on all of us over the coming months and years.
As we enter potentially the most challenging period ever faced by businesses in the United Kingdom, the question of what will happen next is increasingly pertinent. But the future is by no means something to be feared, and being able to identify where new opportunities arise while speaking directly to customers and clients will be key to the businesses that prosper in the coming years.
02-Nov-2017Centre StagePrint in Business