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IPEX 2017, 31 Oct - 3 Nov 2017, NEC Birmingham UK

Understanding the Audience of One

IPEX Education Programme

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Understanding the Audience of One

01-Nov-2017
Dscoop Theatre
Dscoop Workshops

Advances in the effective collection and management of data are bringing suppliers ever closer to achieving the one-to-one relationships with customers they crave. Mass personalisation demonstrates, beyond doubt, the value the brand places on this data while, at the same time, reinforcing how the customer benefits from entrusting it.

This session is pre-bookable. More information to follow soon.

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