IPEX is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.



IPEX 2017, 31 Oct - 3 Nov 2017, NEC Birmingham UK

The Emotional Component of Print

IPEX Education Programme


The Emotional Component of Print

The Future Skills Theatre
Future Skills Seminars
In this lively and informal session, the emotional component of print will be discussed through a mixture of technology and biology. John will demonstrate how he uses brain scanning and eye tracking to improve the understanding of how print connects on an emotional level. The touch, weight, feel, and experience of print can give the product attributes that other media are unable to compete with. Who should attend? Anyone with an interest in how print can enhance brand experience, from students to brand owners. The session will also help business owners consider how they present printed products to their customers and reinforce the unique attributes that print offers.
John Charnock, Director - Print Research International