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Novalia is an award-winning team pushing the boundaries by combining conventional printing with electronics and touch software to create a magical experience for the end user. Creating a direct seamless link between the physical and digital worlds, this session showcases the possibilities that the technology offers brands, the designers and most importantly the final user. Who should attend? Heads, Directors and Managers of Brands, Design Agencies, Print & Packaging companies (Procurement, Technical, Innovation, Research & Development). Attendees will learn about how the technology works and, by using this technology, how printed items can also deliver unique experiences to each customer by linking print directly to the internet.