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IPEX 2017, 31 Oct - 3 Nov 2017, NEC Birmingham UK

Print in Practice

IPEX Education Programme


Print in Practice

Centre Stage
Print In Action Conference

Tony Lock, Export Sales Director EMEA at Duplo International, will be discussing how to improve profitability through automated finishing. As print moves to a short run high value marketing tool, what finishing do you need to meet this new customer requirement? Print in Action is one thing, what about finishing in action?

Emma Fletcher, Media Specialist at Royal Mail, will be discussing the power of mail in a digital world. As the virtual world continues to expand into inboxes, multiple screens, pop ups and socially driven content – consumers still value a more physical presence that delivers permanence and longevity. To ensure your marketing activity is successful, understanding the power of mail can provide you with a distinct advantage. Brands that use the intimacy of a letter as well as the connectivity of a smartphone will be valued more highly by customers – and those customers will trust your brand more as the tangibility and substance of mail conveys reassurance. Emma will share exciting insight regarding the power mail in our increasingly digital world.

Joining Tony Lock and Emma Fletcher is Mark Stephenson, Product Manager at Fujifilm.

Emma Fletcher, Media Specialist - Royal Mail
Mark Stephenson, Product Manager - FujiFilm
Tony Lock, Export Sales Director EMEA - Duplo International