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IPEX 2017, 31 Oct - 3 Nov 2017, NEC Birmingham UK

Keynote Address: Francois Martin, 'Digital Disruption: a roadmap for print into the future'

IPEX Education Programme

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Keynote Address: Francois Martin, 'Digital Disruption: a roadmap for print into the future'

31-Oct-2017
Centre Stage
Print In Action Conference

The next evolutionary step after digitisation for printers, their customers and the market as a whole is to move from business models focused on products and services to those that leverage networks and platforms.

Senior Industry Consultant and former HP GSB world-wide marketing director Francois Martin will outline facts and highlight trends that can help printers plan for and embrace this change in a pragmatic way. The digital journey, he explains, is not a short one: this is just the beginning, and its path takes us way beyond technology.

Speaker(s):
Francois Martin

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