IPEX is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

ipex

IPEX 2017, 31 Oct - 3 Nov 2017, NEC Birmingham UK

Share a Coke - delivering the reality

IPEX Education Programme

Loading

Share a Coke - delivering the reality

01-Nov-2017
Dscoop Theatre
Dscoop Workshops

Back in 2013 Coca Cola set the marketing world alight with their innovative and audacious 'Share a Coke' campaign. Amberley were one of the digital production companies selected to produce the labels and Trevor Smith shares the inside story of how it was done and how other print companies can harness the power of digital to produce spectacular results for their customers.

SUPPORTERS

display

 

 

MEDIA PARTNERS

BODY