| More than ink on paper: how should printers be selling print? (18 May 2010) | ||||||||||||||||
The days of selling print based on equipment specifications are over. Today, printers need a technology or customer-driven strategy to attract profitable work that is more than just ink on paper. Our expert panel from across the supply chain will discuss how printers can make money from services including fulfilment, personalisation, mailing and many others. In addition, the panel will explore the optimum technologies needed to execute these strategies and the changing competitive landscape as digital takes a higher market share from analogue. 
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