A visit to Ipex isn’t complete without picking up invaluable tips from industry gurus. The Printers' Profit Zone featured master-class sessions on sales, profit and finance from some of the biggest names in the business.

Based on extensive research throughout our global printer network it was identified that the biggest issues facing the industry are as follows:
 
 Sales Trauma
 Declining Profits / predatory pricing
 Cash Crisis
 Strategy Vacuum
 Stuck Sales Force
 
At this years Ipex show you were able to find out how to tackle these issues. We ran two streams of masterclasses purely focusing on the business aspect of running a printing company.

Stream 1: Sales & Profit master classes (each session is 45 minutes in length)

	Attract Ideal Clients:  How To Find Customers Who Value What You Do
	The Account Expander:  A Proven System For Selling More To Existing Clients
	The Difference Maker:  How To Differentiate Your Printing Company From The Competition
	The First Meeting Advantage:  How To Book The Second Meeting And Close More Sales Faster
	Attract Ideal Clients:  How To Find Customers Who Value What You Do
	Profitable Marketing:  The Fastest Way To Improve The Results Of Any Marketing Campaign
	Customer Finder:  How To Find Great Quality Customers With NO Cold Calling
	Compensating Your Sales Team:  How To Design A Compensation Plan That Causes Sales And Profits To Increase
	Practical Sales Management:  How To Get Sales People Win More Business At Better Margins
	Time Management For Printers:  How To Increase Your Productivity... Even With Less Resources
	Breakthrough To Profits:  A New System For Selling More Print Without Endless Discounting
	Access To Decision Makers:  How To Get To Decision Makers And Book The First Meeting

Stream 2: Cashflow, Collections & Cost Control Master Classes (each session is 45 minutes in length)

	Legal Tax Loopholes:  Legal Strategies To Reduce Your Tax Burden
	Raising Capital:  How To Raise New Finance In A Down Economy
	Adding Value To Your Company:  How To Make Your Printing Company More Valuable
	Improving Profitability & Productivity:  How To Increase Profits By Boosting Productivity And Controlling Costs More Effectively
	Tax Reduction Strategies:  Discover Little Know Strategies That Allow You To Legally Pay Less Tax
	Maximize Your Company Value:  A New Way To Sell A Print Company For Up To Twice The Normal Value
	Effective Cost Cutting:  How To Improve Profits Through Effective Cost Control

The Printers' Profit Zone was organised in association with Nick Devine, The Print Coach