International roadshows

For Ipex 2010 there has been a series of international roadshows that will replace the international branding campaign that was run for Ipex 2006.

Over the last few years, the world of marketing has undergoing a major transformation driven by the vast increase in communication channels and the rise in consumer resistance to conventional marketing techniques.  More than ever, we're bombarded with advertising, telemarketing, inserts, direct mail, emails and SMEs.  So it's hardly surprising that these constant interruptions elicit negative emotions and can prove highly counter-productive.

Events – from roadshows to intimate customer gatherings – create an invaluable opportunity to chat to current and potential customers and gain insight by interacting directly. Relationships are built through networking that is impossible to attain over the phone or via e-mail.

The seventh and final international roadshow has just been confirmed at Ipex South Asia in Mumbai on 24 October 2009.

 Pre-register FREE now for the Indian roadshow

 

The roadshows have been used to take the Ipex story around the world this year.  Meeting potential exhibitors and visitors face-to-face in their own territories has been a brilliantly effective way to get the Ipex message across.

The roadshows form the backbone of the Ipex international branding campaign in the run up to the 2010 event to achieve the following objectives:

 Support local offices and distributors to convey the message that Ipex is a global event
 Educate and attract potential new exhibitors
 Promote the many co-marketing initiatives in which exhibitors can participate
 Benefit from increased commercial activity and media attention around local shows
 Extend the Ipex brand to new territories, reaffirming its commitment to existing markets
 Run mini exhibitor days to assist overseas exhibitors maximise their presence 

We’ve taken the Ipex message directly to key print industry markets like The Netherlands, Belgium, the USA, France, Germany, Japan, China and Italy...with India scheduled for October 2009.  In each country we have provided information and help to encourage suppliers to take part, including:

 Event overview - a summary of the past, present and future of Ipex
 The latest news on our international marketing campaign, visitor initiatives and features
 A brief from a local trade press editor or journalist on the local market conditions
 Exhibitor case study, showing how easy it is to have a successful event
 Co-marketing update
 Details of the sponsorship and promotional opportunities available
 Q&A session on operations issues
 Accommodation and travel information

 

The schedule of Ipex international roadshows is as follows:

Date	Location	Status
11 Mar 2009	Utrecht, The Netherlands (Komori)   View presentations	Completed
28 Apr 2009	Poing, Germany (Oce)   View presentations	Completed
13 May 2009	Beijing, China (China Print)   View presentations	Completed
24 Jun 2009	Paris, France (Xerox)    View presentations	Completed
8 Jul 2009	Japan (Kikai Shinko Kaikan, JPMA)   View presentations	Completed
3 Sept 2009	UK - Ipex Main Exhibitor Day (NEC Birmingham)   View presentations	Completed
23 Sept 2009	Milan, Italy (Ricoh)   View presentations	Completed
24 Oct 2009	Mumbai, India (Ipex South Asia)   View more information	Book now

 

"With just over a year to go until Ipex 2010, the event provided a great opportunity to focus our minds on how best to plan for the show. I found the information about co-marketing opportunities, the new marketing tools such as Performance Index, the personalised website functions and information about social media extremely valuable. The event also emphasised that in addition to the efforts from the Ipex team, it’s just as important that the exhibitors themselves do their utmost to attract as many visitors as possible to the show. Another bonus was the chance to meet other exhibitors and representatives of the trade press, which resulted in many interesting discussions.”
Willem Rosé, Marketing Manager, Royal Dutch Printing Ink Factories Van Son

“The roadshow is a great initiative from the Ipex 2010 organisers as it gives us exhibitors great opportunities to meet with each other and also share ideas and previous experience.”
Linda Hedlund-Klein, European Events Professional, Canon Europe

Gudrun Baunach, Kodak’s Director Marketing Services Graphic Communications Group, commented: “Ipex is a key date in the print calendar. The Ipex International Marketing Tour proved to be very useful preparation and featured lots of practical tips on how to get the most out of this show. In addition, it was very helpful for identifying new ways to highlight our attendance at the event – for example, using social media as marketing tools to bring the exhibition to a wider audience and invite people along.”

Tim Webb, Director of the UK suppliers’ association Picon said: ““I was struck by the range of innovations announced at the Ipex 2010 exhibitors’ event at Komori’s smart building in Utrecht. In particular, the Performance Index initiative sounds a very important benefit for many SMEs, in accurately assessing how to improve the return on investment from their exhibition spend.  Lots of useful information made this a very worthwhile meeting.”

Linda Hilberdink, European Marketing Coordinator, Screen Europe explains why she found the event of value: “It’s always good to know about new marketing options in advance so we can work with the organisers to ensure both parties have a successful show.”

 

For all roadshow enquiries, please contact the Ipex marketing team: