Visit Esko at Ipex 2010, Hall 12, Stand C 150

Co-marketing opportunities to maximise your presence

The secret to your success...

Now you’ve made the decision to exhibit, get the most out of your company’s participation at the show.  The secret to maximising your success at the exhibition is ensuring your customers and prospects visit you your stand at the event.  The best way to do that is to invite them — it’s as easy as that!

We encourage as many visitors as possible to register in advance and attend the show, so the more people you invite the more likely it is that you will have a busy stand and successful exhibition.

The secret to your success....

Opposite and below you'll find our comprehensive suite of FREE marketing tools designed to help you maximise your presence at Ipex 2010.




NEW! Marketing template system

PLEASE NOTE THIS SERVICE HAS STOPPED DUE TO THE CLOSE NATURE OF THE SHOW

You can now gain access our brand new
marketing template system, which has been developed for us by exhibitor RedTie Ltd.

Marketing template systemThis new marketing template system allows you to personalise and order a range Ipex marketing materials online, including the following:

Bullet Visitor invitations
Bullet Promotional postcards
Bullet Promotional flyers
Bullet Promotional posters
Bullet Promotional stickers
Bullet Advertisements



This is yet another FREE* Ipex Co-marketing initiative for exhibitors, helping you to maximise your presence at the show.

GETTING STARTED:

I hope you'll find our new marketing template system easy-to-use and intuitive.  Just follow these 5 simple steps to start producing customised Ipex marketing materials for your company right now...

Access the marketing template systemBullet 1 - Click the button opposite to access the marketing template system
Bullet 2 - Click the 'New Customers' button to create an account (n.b. the system won't recognise your existing E-Zone logins, but feel free to use these when you complete the 'New Customers' setup screen)
Bullet 3 - Choose your product(s) from the selection of available templates
Bullet 4 - Customise the templates as directed: different templates provide different levels of customisation (e.g. your logo, stand number, text and URL)
Bullet 5 - Specify your required volumes, approve the artwork, and send to print

This is yet another FREE* Ipex Co-marketing initiative for exhibitors, helping you to maximise your presence at the show.

*Free printing & delivery - terms & conditions:
There is a limit on the volume of free print available (specified alongside each template), but higher quantities can be accommodated on a paid-for basis.  Delivery of orders to your premises is free, but any additional mailing fulfilment and postage costs will be invoiced to you directly by Impress Print Systems.

Click here to visit the RedTie profile
Utilising the RedTie Template (RTT) system, this is a user-friendly
solution for ordering marketing materials, print collateral and
merchandise online, making the process as easy as purchasing
a book or CD.




Personalised URL (pURL)

Personalised URL - click for larger image






FREE!
You can obtain a personalised URL (www.ipex.org/yourcompanyname) linked to your own online company entry upon the Ipex website. Use your URL upon all your Ipex pre-show marketing materials.

Download now Order now by contacting the Ipex Marketing team

 

Show logos

Show logo - download nowFREE! Add show logos to your website and all pre-show marketing material (adverts, email signatures, direct mail letters) - available in various file formats (.eps, .jpeg and .gif) and should be linked to the Ipex 2010 website



Download now Download now

Email action bar

FREE! This handy graphical 'action bar' can be placed within your email signature to highlight your presence at Ipex to customers and prospects. That means they'll always be just one click away from key Ipex website information e.g. like your company profile.

Action bar - click for larger image

Bullet Download now




Co-branded registration website

Co-branded registration header

FREE!
You can have your own online registration form personalised with your company logo. This can be linked to a ‘Register Now’ button upon your website to reinforce your branding with potential Ipex visitors (click the image above to see one in action).

Download now Order now by contacting the Ipex Marketing team

Banners & buttons

Banner adverts - click for larger imageFREE! Download banner and button adverts from the Ipex Exhibitor Zone to add to your website, e-shots and email signatures.A great way of communicating you’ll be at Ipex and generating pre-show enquiries.

Download now Download now

Visitor invitations

Visitor invitations - click for larger imageFREE! Unlimited generic and personalised invitations can be supplied free-of-charge on demand. Mail to your customers/ prospects in DM or invoice runs, distribute to your sales representatives, and hand out at customer events!
 
Download now Order now



Advertising artwork

Press adverts - click for larger imageFREE! Insert Ipex adverts in your newsletters and internal magazines to maximise internal awareness. Adverts can be tailor-made to include your company logo and stand number.

Download now Login to the E-Zone to download artwork

E-Invitations

Personalised e-invitationFREE! Design your own PDF or HTML invitations that you can email out to your entire customer/ prospect database.  Can be personalised with your own promo copy and links.

Download now Login to the E-Zone to design your E-Invitations




Posters & stickers

Ipex posters & stickers - click for larger imageFREE! Distribute posters and stickets to your customers/prospects to tell them you’ll be at the show.

Download now Login to the E-Zone to order

Custom DM pieces

Ipex-branded direct mail templates - click for larger imageFREE! Using our marketing template system, you can personalise and order printed DM pieces to mail key prospects and customers.
 
Download now Login to the E-Zone to order



Powerpoint templates

PowerPoint templates - click for larger imageFREE! These templates can be supplied so you can present the show proposition to potential partners, internal teams and to excite your customers/prospects.

Download now Login to the E-Zone to download artwork

Enhanced your web entry

Enhanced entry - click to see exampleFREE!* All exhibitors benefit from an enhanced marketing entry within the online Ipex 2010 exhibitors list. Maximise your profile by adding your company details, products, logo and press releases to your online entry so visitors can view all the latest information on your company (*included when purchasing a web marketing package).

Download now Login to the E-Zone to enhance your profile



AEO Guides

Free exhibiting guides - click to downloadFREE! These PDF guides from the Association of Event Organisers (AEO) are available to download, to assist you in maximising the power of your presence at Ipex 2010 —

Download now Download guides now

FREE Marketing Hotline

Marketing & PR hotlineYou have a direct hotline to the Ipex Marketing team should you require assistance with any of the above co-marketing opportunities, or indeed if you have any co-marketing ideas of your own.  Contact either David or Nick via telephone, email or connect via LinkedIn.




Free Co-Marketing Webinars

Ipex is committed to encouraging our global visitor network to register in advance and ultimately attend Ipex 2010 in their thousands.  Our comprehensive suite of FREE marketing tools is designed to help you maximise your presence at Ipex 2010.

You can now download and replay two webinars that were broadcast in October 2009 and January 2010 to discover the best ways to integrate these into your own Ipex marketing campaign.

Download the latest Co-Marketing Webinar




Download & replay now DOWNLOAD & REPLAY NOW







Download & replay now!




Download & replay now DOWNLOAD & REPLAY NOW






WHY DOWNLOAD THESE WEBINARS?

Bullet LISTEN to an overview of the whole Co-Marketing toolkit
Bullet LEARN why it's so important to undertake your own marketing for Ipex
Bullet DISCOVER how using these tools will help you achieve your sales & marketing objectives
Bullet INTERACT online with the Ipex marketing team via polls and Q&A sessions
Bullet BENEFIT from best-practice advice for implementing the Co-Marketing tools into your campaign
Bullet GAIN details of our new web-to-print system, allowing you to customise our tools
Bullet SEE examples of exhibitors who are already using our Co-Marketing tools
Bullet DISCOVER highlights of - and enhancements to - our unique My Ipex planning tool


Contacting the Ipex 2010 marketing team:

For all visitor marketing or exhibitor co-marketing enquiries, please contact the Ipex marketing team:

Email Andy Andrew Thornhill
Marketing Manager
Tel: +44 (0) 20 3377 3582
Fax: +44 (0) 20 7017 7818
Connect with me on LinkedIn logo
Email Nick Nick Craig Waller
Marketing Director
Tel: +44 (0) 20 7017 7020
Fax: +44 (0) 20 7017 7818
Connect with me on LinkedIn logo

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