An integrated, global campaign

Competition is fierce; markets are evolving; technology is advancing at an amazing rate; how do printers know which direction to take?

A visit to Ipex gives them the map. They may have read arguments about where the industry is going; they may have heard of exciting new developments; they may even have seen prototypes and beta versions at other events.

At Ipex 2010 they can put their opinions to the test.

Only at Ipex 2010 will they see their future in action
 

For Ipex 2010, we will invest an estimated £1.75m to bring the right visitors in the right numbers to exhibitors’ stands. This will support an integrated, 18-month global campaign that will drive home the benefits of visiting. It will incorporate:

• Direct marketing
More than one million personalised flyers, tickets and reminders, including translations into Chinese and Japanese, encouraging visitors to pre-register

• Advertising
High profile, direct response campaign in over 50 publications and websites around the world, focusing on key emerging and mature markets, and including general and sector-specific titles

• PR
A two-year global PR campaignto generate positive coverage for Ipex, its exhibitors and supporters, using press releases, events and major initiatives such as Champions in Print

• Online
Used in the last three months of the campaign, email and online advertising will encourage pre-registration and actual attendance

• Mobile
Following its successful debut in 2006, SMS messaging will again be a valuable tool in encouraging visitors to attend – and in directing them to relevant features and events during Ipex itself

• Website
Now an integral part of the Ipex marketing effort, www.ipex.org is a general information source, a pre-registration vehicle and a way of communicating breaking news. The 2010 site is live for two years from summer 2008

• Co-marketing
We understand the value of working closely with exhibitors and have introduced a number of initiatives to support their marketing activities, including a prize of a £5,000 holiday to the exhibitor that brings in the most visitors per square metre.  For more info click here

• Face-to-face and viral marketing
Personal recommendation is one of the most effective ways of convincing people of the benefits of visiting Ipex. We will harness its power through industry round tables, by sponsoring print industry events and by inspiring thousands of face-to-face contacts that will get the whole print world talking about Ipex

• Ipex International Marketing Tours
We will take the Ipex message around the world, talking to potential visitors throughout the global print industry. For more info click here
 
• Social media
Social media can take many different forms and we live in an age wheer relevant content can easily be accessible.  Ipex, at the forfront of innovation will embrace this medium including internet forums, message boards, weblogs, podcasts, pictures and video.  Join us on Linked In  and Twitter just search for Ipex.

As ever, press and PR will play a huge part in turning the international industry spotlight on Ipex and ensuring that exhibitors start feeling the benefit long before its doors open.

A two-year global campaign will create excitement around the event, encourage visitors to attend and generate sales leads for our exhibitors.

For more inforamtion about our PR activites contact Dominique Pink at Ad Communications.
 

The highlight of our advance campaign is the Ipex Media Summit (formerly the Inward Mission), which will bring 100+ of the world’s most influential print industry journalists to the UK three months before Ipex 2010. The proposed dates are 7-11 February 2010 at a top London Hotel.  They will meet exhibitors, visitors and trade associations with concrete stories to tell about their participation in Ipex. This will enable them to write substantial pre-show features encouraging their readers to visit, and generate wider interest in exhibitors’ products and services.

In the year running up to Ipex 2006, we benefited from over £3m worth of trade press coverage, including 79 previews.
 

 Contact the sales team to book a stand or for more information on exhibiting and sponsorship or, alternatively, complete an enquiry form

 Contact the marketing team to find out more about visitor marketing or exhibitor co-marketing opportunities

 Contact the PR team if you are a member of the press, or have a PR or media enquiry