An enormous PVC banner image, depicting the Queen at a former Jubilee ceremony, has been unveiled in London in spectacular fashion.
The 100 metre x 37 metre banner - reportedly the UK's largest ever - can be seen draped across Sea Containers House in London and is visible for many thousands of people across parts of the Thames River, largeformatreview.com reports.
Service Graphics, the printing team behind the job, had to construct the mammoth image - which sees the Queen standing alongside family members at her 1977 Silver Jubliee - within just 15 days, due to planning orders.
The banner, constructed out of 42 individual sections, serves two purposes: one is to celebrate the Queen's forthcoming Diamond Jubilee this bank holiday weekend (2 May), and secondly it serves as a mask for planned refurbishment works to the 1970s host building.
Understandably a wide format print job such as this needed massive amounts of space to print. It even required elements of constructional engineering to guarantee its success.
For these reasons, the banner was printed on a Durst RHO 500 printer at Service Graphic's (especially large) printing site in Chessington, Surrey, and was bonded using high frequency welding.
Not surprisingly, Scott King, sales director of Service Graphics said he's extremely pleased with the outcome: "This project represents the largest ever single graphic produced by Service Graphics and we are extremely pleased with the result," he said, according to printweek.com.