Hearst Magazines UK has announced plans to launch a new magazine entitled 'Good Ideas', which will be available in both print and digital form, Mediauk.com reports.
Both the digital and print design will be fairly similar; akin to the magazine's sister publication, 'Good Housekeeping'. The latter was made available in digital form back in October 2011 and so far, 15,000 digital copies have been bought.
According to Lindsay Nicholson, the editor of 'Good Ideas', the project will be prove to be an "experiment" and she is keen to see what the results comprise.
"Whatever happens we are really interested," she told pressgazette.co.uk. "We know so much about what works in print, but hardly anything about that in digital."
Nicholson also went on to describe the motivation behind the idea, stating: "It's part of the 'What If' idea. 'Good Housekeeping' was launched 90 years ago in 1922 and we thought: 'What if we had launched it now?'
"I know it is going to be popular with existing readers and 100 people have already pre-ordered it, but we are also hoping it will reach a different audience," she added.
The only issue Nicholson and Hearst Magazines might face is the fact that - as Nicholson admitted - sister magazine 'Good Housekeeping' looks a lot better aesthetically in its print version than its digital version. Although this could be overcome with some clever design, it will remain to be seen if this digital/print crossover will prove more popular than traditional print magazines.