Printers' Profit Zone brought to you by The Print Coach
In this short video we're going to talk about your single biggest opportunity to grow your revenues and improve your bottom line profitability. This is one strategy I'm constantly focused on in my business. And it's one theme I constantly monitor in my other businesses... and with my private clients.
When you take this strategy to heart and implement it... you'll feel a new sense of power in your business. Printers who don't use this strategy always struggle and feel out of control in their company.
As you'll see in a minute, when you follow this simple advice, you'll dramatically change the kind of relationships you have with your customers and prospects. Printers who don't do this will forever be doomed to customer relationships that are built on thin ice instead of a deep rock foundation.
When you decide to follow through in this strategy, you'll immediately increase the likelihood of you achieving your business goals, making more money and ultimately getting more free time to live your other 'non business' life. On the other hand, if you don't do this, achieving your goals will always be a struggle. Finding free time to spend with your family will be difficult because you'll never have the required resources you need in your business.
If you've ever worked really hard to get a sale and been disappointed that it did not lead to much additional business... this video will help you. When you begin to adopt this concept in your company you will discover you have a new level of power when it comes to sales and marketing. Printers who don't use this concept will always be at the mercy of the market and their customer. They will be forced to continually chase new business.
Profit leaders use this concept as part of the way they do business. They understand it's important to have deep relationships with the customers. Profit laggards are always chasing deals instead of developing deep relationships.
When you master this skill, your sales and profits will increase and so will your ability to achieve your business goals. Printers who are not good at this will never end up with a predictable steady stream of repeat business… and ultimately they never achieve their business goals.
In this video you will learn how to avoid the 3 costly mistakes I used to make when I started selling. And I've seen countless sales people make the same mistakes. These mistakes cost you a lot of sales and a lot of profit unless you correct them. You can use this framework as a simple checklist to make sure your team are not wasting valuable time in conversations that won't result in sales.
When you learn and use this simple concept, you'll have more power and influence in your accounts because you'll be having the right types of conversations with the right types of customers and prospects. Printers who are not doing this will always struggle to have any power in their market. They'll never attract a consistent flow of good quality prospects and customers because of their sales and business approach.
Printers who are good at this are the ones with the deep relationships with their target best clients and prospects. And they are the printers who make most of the sales and profits which enable them to make the investments they need to make for the future. And competitors who are not good at this always struggle to achieve their business goals because they never have investment capital to invest in new resources for their business.
In this video you will discover how to win more accounts by selling to the 4 buyer types. When I began to use this concept, I ended up having a lot more power and control over my selling process. I noticed people who didn't understand this concept had a lack of control over their sales process and did not understand why.
My first year using it, my sales took a massive leap forward - as did my commissions. I did not work any harder, I still had lots of free time to devote to my social life and my hobbies and I had the cash to invest in my lifestyle.
When you integrate this concept into your sales process, your sales and profits will increase. Your relationships with your accounts will deepen. They will see you as a valuable resource for their business. If you don't use this, you run the risk of being just another commodity print sales person. The video is less than 10 minutes... go check it out now.
What we're going to talk about today is what I consider to be one of my easiest, cheapest and most effective business growth tools. I first came across this idea in the early 90's. I immediately began using it and seeing amazing results. My colleagues thought I was a bit weird (I'll explain in the video)... but I was more interested in the results Vs what people thought of me.
I initially used this in sales situations to get more leads and win major accounts. Later I used it in business growth strategy, raising finance, solving marketing problems. It's part of my secret arsenal of tools. And the only people I share this with are my private clients who pay high fees to get access to this information.
I've used it to build deeper relationships with major accounts and major prospects. I've used it to figure out how to get more done and take more time off. I've used it to start new businesses. I've continually used it in The Print Coach to achieve our business goals and my personal goals. The whole thing takes less than 10 minutes to explain... and you also get the handout for zilch.
In this 10 minute video you will learn how to build credibility with your potential buyer with great case studies. Without great case studies, you are seen as just another sales person / business owner hunting another deal. Case studies help you win the sales you need so you can achieve your business and personal goals. Your revenue increases, your profits go up and you have happier clients.
Case studies are a conversion tool. They are a critical part of your selling arsenal. It doesn't matter if you are a small local printer, a national sales organization or you sell wide format... you have to have independent third party proof that you can deliver on your promises.
Without proof you are making empty, unsubstantiated claims... the same as your competition. When you have an abundance of proof, people are more likely to believe you and have faith in you and that give you tremendous power in a selling situation. Without that proof you lack the power you need to get the sales you need.
Have you ever wondered how you can find more time for sales, when you have fewer resources and more things to do? Many people struggle to make enough time for sales because they are so busy with the daily ins and outs of working in a print business. In this video I'll reveal a very simple tool you can use to help you make more time for selling, and waste less time on lower priority activities.
We all know that nothing happens in a business until something is sold. But if we were to examine a typical week and see how many actual hours we spend face to face with cheque writers… I suspect we'd be very disappointed and frustrated.
Your sales will increase in direct proportion to the amount of time you are face to face with people who can buy from you… or your sales team is doing that on your behalf. Watch this video, use the tool and I guarantee you will free up more hours which you can use to grow your sales.
Because of the current market conditions, most printers are looking for more customers and better quality prospect lists. After you watch this video you will have a shortcut to increasing your sales and finding better quality prospects. You may not realize it yet, but a lot of sales activity is wasted on completely the wrong types of prospects. And when you sell like this, it's very hard to hit sales target and profit targets.
When you are looking for good quality customers who don't just buy on price, you need to look in the right places. And most companies are looking in the wrong places, which means they struggle to hit their sales targets.
When I first understood how to use this strategy, I used it to outsell a complete team of sales people… by myself. I know it's hard to believe, but my individual results were higher than the combined results of the rest of the sales team where I was selling.
If you've ever wondered how to create value so you sell at higher profit margins, this video will help you. In the next 10 minutes I'll show you a simple 4-part framework for creating value with each customer and prospect. When you implement what I'm going to show you, your sales and profit margins will increase. I've seen it happen time & time again with our own coaching clients.
The 2 biggest challenges we face at the moment are declining sales and pressure on margin. This is compounded by an excess capacity which means that many printers are slashing prices to keep the presses busy.
And when you compete in this kind of market, you can't keep reducing your own prices just to compete; because that's a game you can't win. The video you are about to watch will give you an alternative way to compete… a way where you can protect your profit margins and win more sales.
One very effective way to attract new customers who buy from you faster… is via the power of networking. But most people have never been show how to make it work. When I began networking I was painfully shy, boring in front of prospect and got no leads.
People who are good at this are the people who attract good quality leads. They are the people who others want to meet. They are the people who get calls afterwards from others who can help them. People who are bad at this are the people who… on the drive back from the event wonder why they are wasting their time attending events like this.
When you look at successful people you will begin to notice they are good at networking. They can easily mix and mingle with others in a room. They attract opportunities to them. They achieve a lot of their business goals because of the networks they have developed. This video will show you how to do it effectively… even if you are shy.