"I created my 'Print in Action' poster as vivid and eye-catching as possible. The image shows colourful ink being poured and dripped onto a cube centred as if it is on a podium. It is inspired by the retro style of Robert Beatty, known for his abstract, futuristic and airbrushed designs.
I wanted to create an abstract and more artistic idea which suggests printing processes without being obvious. The printing ink covering the cube shows how print in action in todays society is no longer two dimensional but now three dimensional.
This opens up the possibilities of using paper printing in a more dynamic way. The poster has a futuristic style to it which fits with the idea of moving on with future printing technology. Its an explosion of colour, energy and action in an example of print. The process of creating the poster incorporated both physical design of illustration on paper and then digital design within the colouring and finishing process. Again showing the different elements of 'Print In Action'."