Why you should advertise with Ipex World

Ipex World - So what’s in it for you? 

• Over 102,000 unique visitors in first 6 months

In the first 6 months Ipex World has been visited by just over 102,000 unique visitors – These global print professionals have read press releases, viewed product information, downloaded brochures, watched supplier video, requested quotes and interacted with other members – Whilst doing this they have left their contact details with all the relevant suppliers. This enables our Gold Silver and Bronze suppliers the opportunity to follow up the visits and gauge interest.     

• Over 400,000 pages views

When visitors come to Ipex World they stay! The constantly updated content on Ipex World makes their visit interesting, informative and business enhancing – If you are looking to buy, research or identify a new piece of equipment, the chances we’ll have all the information they need on Ipex World 

• Over 850 suppliers listed

Ipex Worlds strength is in its content – with 850 supplier listing, which is growing all the time, visitors do not go away empty handed. No matter what our visitors are looking for it can be found on Ipex World. 

• Advertiser profiles have been viewed over 53,000 times in 6 months

All our current advertisers are benefiting from the exposure being generated by the amount of visitors that are coming to the site. Our visitors are generally searching by product or industry sector, A-Z listings or by Key word – Ipex World’s search engines delivers precise search results – making the route to the right supplier very easy.      

• 15,500 visitors have clicked through to our suppliers web sites

Ipex World is not a replacement for our advertisers. It makes perfect sense that once a visitor to Ipex World finds the right piece of equipment, they visit the manufacturer’s web site. Most of our advertisers have noticed a rise in traffic on their own web sites after first appearing on Ipex World. 

• Top 20 advertisers averaging 40 quality leads in fist 6 months

Ipex World delivers quality not quantity – leads are important to our advertisers – we know this. We make sure that all our visitors register before being able to view our supplier’s data – this acts as a fantastic filter and also gives us the opportunity to check contact information so that our advertisers don’t have to! 

• Global reach – Ipex World visitors viewed in 137 countries

Although a high percentage of the visitors to our site are from the UK and Europe – we now have a growing global reach. We have invested a lot of time and money raising Ipex Worlds ranking with Goggle.com and Google.co.uk and many other major search engines. The results of this means that Ipex World now features in the 10 web sites for most print and printing equipment searches around the world. 

• Ipex World’s web link appears on 283,000 web pages around the World

Ipex the Brand is globally renowned which means that our URL appears on many web sites around the World. The Ipex World web site and the Ipex the exhibition web site are one of the same. Printers around the World know the Ipex brand and are happy to surf our site and trust its content.  

• Site now available in 52 languages

In order to make our visitors visit as easy as possible we have now added Google translator to the site – this amazing product allows visitors to translate the whole site into their own language. Even Supplier press releases and product information is translated is seconds. Many of our advertisers are actually suggesting overseas customers visit Ipex World in order to download information in their own language. 

• Promoted Globally through the World trade media and on-line resources

Ipex World benefits from having the whole weight of the Ipex 2014 marketing team behind it. Ipex World advertisements appear in most of the Worlds print related trade magazines and web sites. Our PR activity also guarantees that Ipex is mentioned regularly in articles and features – we promote so you don’t have to.

So the answer to the question is – Everything!

Ipex World Visitor Buying/Specifying analysis

Ipex World Visitor locations

To ensure it generates a loyal, active audience of regular users, Ipex World will also feature a wealth of other content, including:

• Newsletters
• Interviews
• Ipex Connect, our manufacturer-agent matchmaking service
• seminars and presentations from Ipex partners, such as Pira, Infotrends, Xplor, Nick Devine (The Print Coach), BPIF and more
• White papers and press releases
• Discussion boards
• Special offers
• Customer case studies
• Blogs
• Rich media, including podcasts, video, webinars and Ipex TV
• RSS feeds
• Global event listings (not just IIR products)
• Global interaction platform for media/associations/user groups
• Printer-to-printer contact
   

As the site grows, so will its community of users who, in turn, will generate more information, expertise and opinion.

It's easy to benefit from Ipex World - and you can adjust your participation according to your objectives and results.

We want to build the most comprehensive print information resource in the world.  You don't even have to be an Ipex exhibitor, just a legitimate supplier in the industry.  However, to really take advantage of this unique resource, you can tailor your activity to your marketing and sales objectives.

Download the Ipex World brochure

Bronze: £499 + VAT

Access to basic Supplier Zone functionality:

1. Logo
2. Profile (50 word limit)
3. Press Release x 1
4. Contact details
5. Ability to tick up to 3 product categories

Silver: £749 + VAT

As per the Bronze package plus:

1. Profile (75 word limit)
2. Product Images x 3
3. White Papers & Press Releases x 3
4. Brochures x 3
5. Special offers x 1
6. Video x 1
7. Access to Communities module - Ipex Connect
8. Ability to tick up to 10 product categories

Gold: £949 + VAT

As per Silver.  Gold allows 7 of each feature and the ability to tick more than 15 product categories.

Download the Ipex World booking form

 For suppliers

• A year-round lead generator that can keep your sales pipeline flowing
• The only online resource of its kind in the industry
• A highly cost-effective way to reach new prospects
• Founded on the global strength of the Ipex brand
• Built on fantastic up-to-date data
  • Quantity – around 150,000 existing contacts
  • Quality – up to date, detailed and accurate
  • Value – from active buyers who have attended or registered for Ipex
  • International – with unique global reach
• An effective way to increase traffic to your own site
• A launch platform to dozens of potential markets

 
For buyers

• A trusted source of business information
• A unique global networking opportunity
• An effective way to research issues, trends and purchasing decisions
• A source of independent, unbiased content
• A chance to benefit from being part of a global community
• Details of print events around the world – from international exhibitions to local conferences

To help you get the most out of the website our professional team offers a complete support service:

 Dedicated account manager

 Transparent pricing, with no ‘hidden extras’

 Comprehensive marketing campaign

 Support, advice and tools to help your own marketing efforts

 Regular newsletters

 Contact the sales team to book a directory listing or for more information on advertising and sponsorship opportunities or, alternatively, complete an enquiry form

 Contact the marketing team to find out more about visitor marketing

 Contact the PR team if you are a member of the press, or have a PR or media enquiry