Cross Media
3-4 September 2012, Business Design Centre, London
Cross Media 2012 to highlight multi-channel marketing opportunities for print in London
With integrated marketing campaigns claiming an increasing share of budgets, London is to get a major new event devoted to the fast-growing cross media marketing sector.
Informa Print Group, a division of Informa Exhibitions, has announced that Cross Media 2012 will take place at the Business Design Centre, London, on 3-4 September. The event will provide commercial printers, marketers, design & creatives, brand owners and their advertising and marketing agencies with a tightly-focused insight into current and future developments, in the delivery of integrated marketing campaigns using multiple platforms. Cross Media will cover all aspects of these platforms including print, the web, direct mail, email, SMS, PURLs, QR codes, mobile, video and social media.
Says Event Director Nick Craig Waller: “Cross Media 2012 will combine product and solution demonstrations with strategic and tactical insights into this rapidly evolving sector. There’s huge interest and activity in integrated multi-channel marketing, but the key dynamics of the sector — how the various platforms and channels work with each other — are still emerging.
“Our aim with Cross Media 2012 is to bring commercial print providers and their marketing clients together so that they have a better understanding about what the other has to offer, and they can see for themselves the potential for integrating paper-based marketing with digital and online tactics such as video, social media and email. For printers and marketers, cross media is a great opportunity to escape from the cut-throat market for commodity print. For marketers and agencies, it’s about showing how digital print, especially variable data print, plays a vital role in boosting the ROI on integrated campaigns. ”
Print Power
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Print Power is a unique European organisation dedicated to promoting print media through focused marketing and advertising messages that communicate effectively. The organisation comprises a wide range of companies representing the entire print media value chain—production, distribution, printing, content and delivery—thus benefiting from the expert know-how and extensive experience that these many companies possess. |
Print media’s unique qualities
Our media is based on certain, exceptional qualities. Because the printed word actively triggers the mind and engages the imagination, paper and print can make a deep impression on readers, and brands can thus benefit. Both print-media advertising and direct mail ideally complement online media and television, and are very cost-effective in terms of reaching audiences. Printed publications engage the full attention of consumers, as opposed to the often distracted attention that the new media generates.
Furthermore, print on paper offers real-life experiences to readers, in stark contrast to the virtual experiences of the new online media. Having something in one’s hands—feeling it, smelling it—is what reading a magazine or newspaper is all about. It is a well-known fact that print media has established a good track record when it comes to holding readers’ attention and promoting the retention of information.
NEW Print Power - Championing Print Media in a Multi-Media World (November, 2011)
The Print Power campaign comes at a time when brand owners and media buyers are striving to get the best value for their budgets.
BPIF Cross Media Special Interest Group
Ipex World is delighted be working with the BPIF's Cross Media Special Interest Group in producing content for the site. The below extracts are taken from the BPIF's website of resources.
The modern communication service provider has to be concerned with the outcomes that clients gain from the work you do for them, not just the outputs in terms of quantity, speed, quality and price. Whether you are a printer, a marketing agency, a design house or a mix of all three, it makes no difference. Today’s clients increasingly demand results that have measurable business benefits to them and will judge you accordingly.
The Need for Transformation within the UK Printing Sector (February 2011)
A study investigating the current business environment of the UK commercial print industry, particularly in relation to the UK marketing sector and the growth in popularity of digital media channels and potential strategies for UK print companies in the face of these developments.
BPIF Cross Media Conference
The first BPIF Cross Media Conference took place in November 2010 and brought printers up to speed on all aspects of the latest technologies impacting and complementing the print industry.
This one day conference covered:
The Latest Innovations in Cross Media Marketing, Mobile to Print and Personalised Books
The Latest Applications in Web to Print (an overview and the future of W2P), Data Management and New Media – are you making the most of it?
Harnessing New Media with driving your business forward using The Web, Email and Social Media. Gain insight, tips and hear case studies and the latest trends in New Media and how they are affecting the print industry.
Click on the links below to download the presentation.
Disrupting Printing's next decade: 20:20 vision - Richard Romano, Rich Text & Graphics, Whattheythink.com
Navigating the Way Forward - Tony Hodgson
Case Study: New Media Applications - Jon Tolley, Director, The Prime Group
Web2Print - Past, Present and Future - Alan Dixon, Managing Director, Workflowz
Cross Media Marketing - Michelle Crouch, Managing Director, The Source Group
PODi Case Studies
We are able to access some of PODi's exclusive content. PODi is a global member-supported organiaation. Their goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses.
Click on the below links to access case study material.
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