Cross Media 2012

CROSS MEDIA 2012 TO HIGHLIGHT MULTI-CHANNEL MARKETING OPPORTUNITIES FOR PRINT IN LONDON

With integrated marketing campaigns claiming an increasing share of budgets, London is to get a major new event devoted to the fast-growing cross media marketing sector.

Informa Print Group, a division of Informa Exhibitions, has announced that Cross Media 2012 will take place at the Business Design Centre, London, on 3-4 September.  The event will provide commercial printers, marketers, design & creatives, brand owners and their advertising and marketing agencies with a tightly-focused insight into current and future developments, in the delivery of integrated marketing campaigns using multiple platforms.  Cross Media will cover all aspects of these platforms including print, the web, direct mail, email, SMS, PURLs, QR codes, mobile, video and social media.

Says Event Director Nick Craig Waller:  “Cross Media 2012 will combine product and solution demonstrations with strategic and tactical insights into this rapidly evolving sector.  There’s huge interest and activity in integrated multi-channel marketing, but the key dynamics of the sector — how the various platforms and channels work with each other — are still emerging.

“Our aim with Cross Media 2012 is to bring commercial print providers and their marketing clients together so that they have a better understanding about what the other has to offer, and they can see for themselves the potential for integrating paper-based marketing with digital and online tactics such as video, social media and email.   For printers and marketers, cross media is a great opportunity to escape from the cut-throat market for commodity print.  For marketers and agencies, it’s about showing how digital print, especially variable data print, plays a vital role in boosting the ROI on integrated campaigns. ”

Click here to visit the dedicated show website